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Seniors Pitch Clients in Capstone Marketing Class
Our Seniors are getting yet another taste of the real world in one of their Capstone Senior Seminar rotations. This week, students in Upper School teacher Opher Yunger’s Marketing class pitched their "clients" (a peer and faculty audience) on the strengths and weaknesses of a brand's current positioning.
By immersing themselves in the lives of their brands, our seniors developed insights and novel tactics to reach their target markets. The project tapped into a variety of fundamental skills: collaboration, communication, critical thinking, design, data analysis and public speaking.
Mr. Yunger explained, "I make my Capstone class as close to the real world as possible. The students have to stretch their creative muscle and think critically about solving a realistic marketing problem. This quarter's students produced creative and effective campaigns that really demonstrated their understanding of the marketing business."
By immersing themselves in the lives of their brands, our seniors developed insights and novel tactics to reach their target markets. The project tapped into a variety of fundamental skills: collaboration, communication, critical thinking, design, data analysis and public speaking.
Mr. Yunger explained, "I make my Capstone class as close to the real world as possible. The students have to stretch their creative muscle and think critically about solving a realistic marketing problem. This quarter's students produced creative and effective campaigns that really demonstrated their understanding of the marketing business."
As our Seniors continue to pursue mandatory requirements toward a Scheck Hillel diploma, they rotate through courses in Capstone Senior Seminar, one of Scheck Hillel's hallmark programs preparing students for college and career.
